For small and local businesses, appearing in local search results is vital. One of the most powerful (and free) tools to help with this is Google My Business (GMB)—now known as Google Business Profile. If you want more visibility, more customers, and better credibility online, this guide is for you.
What is Google My Business?
Google My Business (GMB) is a free tool from Google that lets you manage how your business appears on Google Search and Maps. A properly optimised profile can significantly increase your local reach and attract nearby customers.
Benefits of Using Google My Business
- Increased Local Visibility
GMB helps your business appear in the local ‘map pack’ on Google search, making it easier for nearby customers to find you. - Builds Trust with Reviews
Verified reviews and star ratings enhance your credibility and influence buying decisions. - Easy Access to Business Info
Customers can quickly find your address, phone number, website, business hours, and more. - Free Marketing Tool
GMB allows you to post updates, share offers, and highlight services—without spending a penny. - Insights and Analytics
You can track how many people viewed your profile, clicked your website, requested directions, and more.
How to Optimise Your GMB Profile
- Claim and verify your listing
- Use accurate business information
- Add high-quality photos and videos
- Encourage and respond to reviews
- Update opening hours and contact details regularly
- Use posts to share news, offers, or events
Pro Tip: Keep It Active
Google favours active profiles. Regularly update your information, respond to reviews promptly, and post updates to stay relevant and improve your ranking.
Final Thoughts
Google My Business is more than just a listing—it’s a vital tool for growing your local presence. When used correctly, it can help you appear in front of the right people at the right time, driving foot traffic, calls, and conversions.
Need help managing or optimising your Google Business Profile?
CoderScan’s local SEO experts are here to guide your business to success.
